Color On TOUR

Take the power of Schwarzkopf on the road to meet consumers where they are - inspiring, educating and building their confidence in our hair color and in themselves so they can own the creation of their own story.
We created a one-of-a-kind traveling salon experience, launched with a Walmart store event and supported by PR and local influencers.
The bus continued on to make 50+ stops at other retailers and retailer HQs as well as lifestyle events, providing hair colorings, stylings and consultations and driving awareness, education, conversion and buzz with Bravo TV and styling celebrities.