Colgate Keep X Valentine's DaY

You never know when an idea will make its way to life in advertising. For an idea pitched in 2020 to then come to life in 2023 goes to show some things just need the right place and time. Inspired by the insight that a relationship starts to get serious when you leave a toothbrush at their place. But it can be nerve-wracking to admit to someone that you want to take your relationship to the next level. The solution? Colgate’s limited edition Valentine’s Day Keep, a brush with a metal handle that lasts forever and a romantic engraved message

2023 GERRTY AWARDS / SILVER / COLGATE KEEP VALENTINES EDITION