Colgate Save Water

Colgate® is such a large household brand that is focused on long-term sustainability efforts for the planet.
How could Colgate® promote water conservation awareness to global consumers?
Colgate® found a way to bring to focus to consumers the amount of water each person
could save by turning off the tap with each brushing. Partnering with a celebrity ambassador will help to
persuade people to join in on this behavioral and environmental change with an effective retail activation.